TCPglobal - news, views and issues on total cost of printing

Subscribe to TCPGlobal

TCPglobal Special: Hewlett-Packard enhances functionality on new Officejet All-in-One range, including A3, while retaining proven cost-effectiveness of HP920 inkjet engine – Summary.

Issue #1016 – Note: This series of articles has been sponsored by Hewlett-Packard Company prior to being published in TCPglobal. But, as with all TCPglobal articles, it is nonetheless an independent assessment of the hardware and solutions concerned and expresses only the views and opinions of the author and not those of Hewlett-Packard. – Following the launch of Hewlett-Packard’s 2010 Officejet All-in-One range, this summary rounds off the series of articles investigating the new solutions technologies included in the products, together with hardware and Total Cost of Printing comparisons with the current competition.

Business inkjet multifunction is an incredibly important market segment, especially in this age of recession and a global financial climate that may be unstable for a decade or more as countries battle to eliminate record national deficits and balance the books.

Desktop inkjet All-in-Ones are capable of creating savings of as much as 65% (Hewlett-Packard Officejet Pro 8500) in terms of running costs compared to an equivalent laser-based All-in-One.

Hewlett Packard T200 Colour Inkjet Web PressHewlett Packard T200 Colour Inkjet Web Press

On top of that, inkjet technology shows all the signs of becoming the office printing technology of the future because it is far more environmentally friendly than toner technology; is capable of matching print speeds of toner technology; and is every bit as flexible as toner technology in terms of print output. The several new ink-based commercial presses on view at IPEX 2010 at the UK’s Birmingham exhibition centre, from a range of manufacturers including Hewlett-Packard, proved that fact beyond doubt.

At the home and small office end of the market, inkjet is capable of producing higher quality pages and more even colour fills – without even beginning to go into the difference in photo print quality between inkjet and toner! The only area where the performance of desktop inkjet is let down by the technology is raw engine print speed.

In the A4 Officejet 6500A models, Hewlett-Packard has taken small office inkjet AiO flexibility and versatility to exciting new levels, without compromising on the best-in-class Total Cost of Printing. Hewlett-Packard’s HP920-based engine is the most economical general purpose inkjet engine on the market today and its HP940-based Officejet Pro engine exceeds even those levels of economy.
Allowing Brother to gain two years-worth of advantage by creating the brand new A3 inkjet AiO market unopposed has certainly been unfortunate, leaving Hewlett-Packard facing a catch-up scenario.

Now, bringing its first A3 AiO device to market, the gloves are off. Doubtless, competition will increase from here on to develop the A3 market further. We can almost certainly expect to see Canon and Epson joining the battle in due course, maybe even Lexmark.

The big question is – when? Will they wait to see the market segment fully established or will they have the courage to joint the fray earlier and help to develop the segment? And, what will Brother bring to market over the next couple of years as it refreshes its existing A3 range and already impressive A4 range?

One thing of which there can be no doubt is that the additional functionality brought by Hewlett-Packard’s internet-enabled AiO range sets a whole new course and focus for future development – in A4 format as well as A3. This, on top of the Officejet’s unbeaten Total Cost of Printing, is sure to make the Officejet 7500A a desirable device.

Will any of the other manufacturers be prepared to challenge Hewlett-Packard for best-in-class economy?

~ END ~