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Samsung joins corporate colour segment with new, faster colour laser printer – 32ppm CLP-770ND

Issue #0926/2 – Not only has Samsung pushed up its colour print speed capability, to place a colour printer firmly into the fast colour laser bracket capable of serving the corporate environment, but it has done so with cost characteristics that blow most competitors out of the water. In addition to the Samsung CLP-770ND, this 30-35ppm colour laser printer market segment has recently seen a number of new machines – Canon iSENSYS LBP-7750Cdn, HP CLJ CP3525dn, Kyocera FS-C5400DN, Lexmark C736dn – compared here.

Samsung CLP-770NDSamsung CLP-770ND

Raising its colour speed capability from 24ppm to 32ppm, Samsung’s new CLP-770ND doesn’t actually have anything much to set it apart from the competition at a hardwarew specification level. What it does have is a fairly low hardware purchase price and very low Total Cost of Printing that places Samsung in a strong position to compete as manufacturers battle for share in this potentially lucrative growth area in the market. The very fact that five of the seven machines here have been launched in the last six months indicates just how interesting the segment is to manufacturers. Canon’s new iSENSYS LBP-7750 is launching this month but supplies pricing is not yet fully available across Europe, so a cost comparison cannot be included yet.

All models selected are duplex and network-ready and fall within the speed bracket from 30ppm to 35ppm. At this level in the market, all have PCL emulation as standard as well. In this instance, Samsung’s increase to 32ppm actually falls short of the print speeds of two of the newcomers and also Konica Minolta’s magicolor 5670. It does, however, just improve on the print speed of two other newcomers and two existing machines.

Of the newcomers – Canon iSENSYS LBP-7750Cdn; Hewlett-Packard CLJ CP3525dn; Kyocera FS-C5400DN; Lexmark 735dn; and Samsung CLP-770ND – three have something interesting to offer by way of hardware differentiation:

    • Hewlett-Packard CP3525dn – Gigabit network interface
    • Kyocera FSC5400DN – 35ppm engine speed; very high toner yield; exceptional paper handing flexibility
    • Lexmark C736dn – higher than average toner yield; exceptional paper handing flexibility

Amongst the existing products in the group, there are also a few interesting differentiating features:

    • Konica Minolta magicolor 5670EN-D – Gigabit network interface; high toner yield
    • Oki C710dn – higher than average toner yield

None of these hardware features make any one printer stand out to an exceptional degree but there would be a temptation to suggest that those with exceptional paper handling flexibility and high toner yield stand out most. This essentially means the Kyocera FS-C5400DN and Lexmark C736dn. However, high toner yield, Gigabit networking and up to two additional 500-sheet paper feeds make Konica Minolta’s magicolor 5670EN-D also a close contender.

This does not in any way imply that there is anything particularly deficient about any of the other printers. After all, every printer in the group has at least one additional paper feed available as an option, and several offer two; most offer PostScript 3 compatibility and direct PDF printing as standard; and all supplies yields are acceptable.

It may look as though the low supplies yield of the Xerox Phaser 8560DN is a problem but, being solid ink that is clean, quick and easy to replenish, this really does not qualify as a negative factor.

It is just a shame that Gigabit networking is not more widespread yet!

Canon
iSENSYS LBP-7750Cdn
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
30/30 ppm
10/100 Ethernet
250 plus 100 sheets
500-sheet feed
PCL5c, PCL6 emulations
K-5,000 or 10,000; C/M/Y–8,500
K–3,000; C/M/Y–4,100
Hewlett-Packard
CLJ CP3525dn
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
30/30 ppm
Gigabit Ethernet
250 plus 100 sheets
500-sheet feed
PCL5c; PCL6; PDF; PS3 emulation
K-5,000 or 10,500; C/M/Y–7,000
C/M/Y/K–3,000
Konica Minolta
magicolor 5670EN-D
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
35/35 ppm
Gigabit Ethernet
500 plus 100 sheets
2 x 500-sheet feeds
PCL5e/c, PCL6, PS3 emulations; XPS
C/M/Y/K–12,000
C/M/Y/K–6,000
Kyocera
FS-C5400DN
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
35/35 ppm
10/100 Ethernet
500 plus 150 sheets
4 x 500-sheet feeds
PCL5c, PCL6, PS3 emulations; XPS; PDF
K–16,000; C/M/Y–12,000
K–8,000; C/M/Y–6,000
Lexmark
C736dn
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
33/33 ppm
10/100 Ethernet
550 plus 100 sheets
4 x 550-sheet; 2,000-sheet feeders
PCL5c, PCL6, PS3 emulations; XPS; PDF
K –8K or 12K; C/M/Y–6K or 10K
C/M/Y/K–6,000
Oki
C710dn
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
32 ppm mono / 30ppm colour
10/100 Ethernet
530 plus 100 sheets
2 x 530-sheet feeds
PCL5c, PCL6, PS3 emulations; PDF
K–11,500; C/M/Y–11,000
C/M/Y/K–4,000
Samsung
CLP-770ND
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
32/32 ppm
10/100 Ethernet
500 plus 100 sheets
2 x 530-sheet feeds
PCL5c, PCL6, PS3 emulations; PDF
C/M/Y/K–7,000
C/M/Y/K–3,500
Xerox
Phaser 8560DN
(Solid Ink)
Print speed
Network
Paper input
Paper options
Language
Supplies
Ships with
30/30 ppm
10/100 Ethernet
525 plus 100 sheets
2 x 525-sheet feeds
PCL5c emulation, Adobe PS3
K–6,800; C/M/Y–3,400
C/M/Y/K–2,250

When we come to hardware purchase prices, though, a few surprises are thrown up, beginning with the fact that the new models from Canon and Hewlett-Packard are so much less costly to buy than most of the other models – almost matching the purchase price of Xerox’s sold ink Phaser 8560DN. The fact that Samsung’s CLP-770ND also comes in with a low purchase price potentially indicates that it may be time for the longer-standing products in the segment to be reviewed – either just as a price review or as a product refresh.

Contradicting this suggestion, though, is the fact that the new Kyocera and Lexmark printers have come onto the market at a similar price level to the magicolor 5670EN-D. This is only to be expected of the Kyocera FS-5400DN but not of the Lexmark. In fact, what this indicates is that the entry price on the FS-5400DN is better than expected, bearing in mind that Kyocera hardware, historically, tends to be more expensive to buy than other brands while Lexmark hardware, historically, has been priced very low.

Hardware Purchase

30-35ppm Colour Laser Printers

Kyocera FS-C5400DNKyocera FS-C5400DN

Moving on to nominal Cost Per Page, we are struck by how economical Samsung’s CLP-770ND. Only Kyocera’s FS-C5400DN beats the CLP-770ND and that by a large margin – 15%. Particularly encouraging colour printing – a market strategy that veers away from the norm, the CLP-770ND’s nominal colour CPP is 13% lower than the next nearest printer (excluding the FS-C5400DN), Oki’s C710dn, and a massive 41% lower than Lexmark’s C736dn.

Falling very close to the highest nominal colour CPP in the group, Lexmark’s model, is Hewlett-Packard’s Colour LaserJet CP3525dn. In fact, there is only 1.8% difference between the two and they stand around 25% higher even than the magicolor 5670EN-D from Konica Minolta and the Phaser 8560DN from Xerox. Taking this a stage further, the Hewlett-Packard and Lexmark models come in with a nominal colour CPP that is more than double that of Kyocera’s FS-C5400DN (111%).

On the mono printing side of the picture, Samsung’s CLP-770ND actually has one of the higher nominal mono CPPs (compensated for by the low nominal CPP for colour printing) but, again, nowhere near the level of the Hewlett-Packard and Lexmark models. Kyocera’s FS0C5400DN again tops the bill with an economical nominal mono CPP that is 56% lower than Lexmark’s.

Note: the Samsung CLP-770ND has a fuser unit and a paper pickup roller that are not currently available through normal channels and Samsung has not been able to provide a cost at the time of publishing. Therefore, in order to present cost comparisons for the printer, an estimate of the cost of these items has been included, based on the cost of similar items. If an actual figure becomes available for these items, these details will be updated and an addendum posted to alert readers to that fact. It is not anticipated that actual pricing will significantly alter the overall positioning. What this does mean though is that these units are currently completely invisible to the prospective customer!

Total Cost of Printing

30-35ppm Colour Laser Printers


Note that for this level of machine, the mixed mono/colour CPP over three years shown in the accompanying table is calculated on the basis of 5,000 pages per month; 70% pages in mono and 30% pages in colour; is based on the use of maximum capacity supplies; takes into account any standard, or starter, supplies shipped with the device; and also includes the cost of purchase. All prices are Median Street Price with tax, sourced in Germany.

Hewlett-Packard CLJ CP3525dnHewlett-Packard
Colour LaserJet CP3525dn

All of these costs roll together in the long-term Total Cost of Printing to place the Samsung in a strong position within the group by a margin of 9% over the next rival, Oki’s C710dn – with just Kyocera’s FS-C5400DN sitting in the leading position, as mentioned above. The CLP-770ND then undercuts the two most costly printers in the group, Hewlett-Packard’s CP3525dn and Lexmark’s C736dn, by a massive 27%.

Lexmark C736dnLexmark C736dn

With Samsung’s CLP-770ND having a long-term Total Cost of Printing that is down close to levels of the Kyocera model, we have a clear indication again that Samsung is aggressively changing its strategy in order to win market share and increase its market presence in the business-to-business and corporate markets. This now represents the clearest threat to competitors that we have yet seen. Not only does Samsung have huge visibility as a brand but it has considerable marketing power and the ability to penetrate almost any market it desires.

Konica Minolta’s magicolor 5670EN-D joins the Colour LaserJet CP3525dn and C736dn as one of the most expensive printers to own long-term, dividing the group into two clear segments.

Canon iSENSYS LBP-7750CdnCanon iSENSYS
LBP-7750Cdn

Although the Canon LBP-7750Cdn cannot be compared here on cost because the product is not fully available in Europe yet, early indications are that the long-term CPP on the LBP-7750Cdn may actually be lower than the CPP on Hewlett-Packard’s Colour LaserJet CP3525dn, which is Hewlett-Packard’s version of the print engine.

If this proves to be correct, the long-term CPP for the LBP-7750Cdn could fall close to the average Total Cost of Printing for the group, which would be another surprise because Canon is not known for its low Total Cost of Printing in the laser market.

Clearly targeted at high volume environments, these printers could be used to produce many more pages than the 5,000 pages per month used in the above calculations. They could also be used for considerably fewer pages in some environments.

Therefore, we’ve take a range of monthly page volumes from 1,250 to 10,000 in order to illustrate both consistencies and inconsistencies in Total Cost of Printing across the volume range and enable readers to estimate where their usage pattern might place them on the chart and thereby which printer might suit best.

Total Cost of Printing

30-35ppm Colour Laser Printers


Most clear from this chart is that the Samsung CLP-770ND, with its low hardware purchase price and low nominal colour CPP, is coming much closer to the lead position on cost than we have ever seen before, no matter what print volume the user expects. It does have the lowest overall CPP at low volumes and comes quite close to challenging Kyocera at several points.

Oki’s C710dn, with its fairly high toner yields then comes reasonably close to the cost levels of the CLP-770ND at higher volumes but can never quite touch it.

If the estimated pricing used for the fuser unit and paper pickup roller on the CLP-770ND prove not to need uprating once real pricing becomes available, this printer stands to gain a firm foothold in the sector despite its unexciting specification. Other manufacturers may need to think carefully about their positioning.

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