Issue #0918/1 – Printer users are faced with massive increases in supplies prices that are pushing their Total Cost of Printing through the roof. Those suffering most are small and medium businesses with a high print volume as printer manufacturers steadily push up supplies prices. But, printer manufactures are themselves suffering with huge loss of revenue from supplies. Why? Are they guilty of cutting off their noses to spite their faces? This article presents masses of data to show why printer manufacturers are alienating their customer base and pushing customers into the hands of the third party supplies industry.
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