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	<title>TCPglobal &#187; New Xerox brand image softens the digital X, projecting dynamism and forward-moving innovation</title>
	<link>http://tcpblogal.com</link>
	<description>Total Cost of Printing - news, views, issues and discussions</description>
	<pubDate>Mon, 21 May 2012 14:35:23 +0000</pubDate>
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		<title>New Xerox brand image softens the digital X, projecting dynamism and forward-moving innovation</title>
		<link>http://tcpblogal.com/strategy/new-xerox-brand-image-softens-the-digital-x-projecting-dynamism-and-forward-moving-innovation/</link>
		<comments>http://tcpblogal.com/strategy/new-xerox-brand-image-softens-the-digital-x-projecting-dynamism-and-forward-moving-innovation/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 23:00:06 +0000</pubDate>
		<dc:creator>Peter Maude</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Issue #0801/2 - On Monday (7th January) Xerox introduced a new brand image, replacing the basic logo design that has carried the brand for nearly half a century in five different variations and two colours.
Described as “a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with [...]]]></description>
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