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Hewlett-Packard announces wide-ranging new printer/AiO products

Issue #0808/2 – Coinciding with the massive CeBIT IT trade show in Germany this week, Hewlett-Packard in the US has announced a range of new products targeted at small businesses and fulfilling the need for small businesses to produce marketing collateral in-house while tightening control over their hard copy functions. Solutions include inkjet All-in-One devices, mono laser multifunction devices and LaserJet printers – Officejet Pro L7590; Officejet J6400; Officejet J4580; Officejet J3600; LaserJet M1319f MFP; LaserJet M1522 MFP; Colour LaserJet CP1515n and CP1518ni; Colour LaserJet CM1312 MFP; and Colour LaserJet CP1215.

Information on some of the new models is limited at this stage and full pricing will not be available for some time. Models are due to be available over the course of the next few weeks. In addition to the hardware models announced is a new version of Hewlett-Packard’s Easy Printer Care software and several media products and supplies value packs ().

Officejet Pro L7590

Sister to the Officejet Pro L7580, and expanding Hewlett-Packard’s commitment to enabling widespread duplex printing, the L7590 is a duplex-ready model. These models utilise Hewlett-Packard’s cost-effective HP 88 ink set that enables users to cut long-term Cost of Printing by as much as 50% compared to comparable colour laser printer products even though the hardware purchase price may not be any lower.

OfficeJet J6400

Officejet J6400

Offering 31ppm mono and 25ppm colour printing (US Letter size), the Officejet J6400 four-function All-in-One is also duplex-ready as standard and is fully network-ready with both wired and wireless capability. A 35-sheet ADF offers multi-page copy, scan and fax flexibility.

Designed for the busy work environment, the J6400 has a standard paper capacity that is high for an inkjet AiO – 250 sheets.

Unlike the L75xx series, the J6400 uses the standard four-colour ink system (HP350/351 in Europe – HP74/75 in the US) with optional photo cartridge for 6-ink photo printing and the tri-grey cartridge for genuine greyscale black and white photo printing.

For users requiring rigorous and detailed image scanning, the J6400 has a scan head with a native, optical resolution of 4800ppi.

Officejet J4580

No detailed information yet – four-function inkjet AiO with flatbed scanner.

OfficeJet J3600

Officejet J3600

A sheet-feed four-function device priced at $90, the Officejet 3600 offers printing at 20ppm in black and 14ppm in colour (US Letter size) and is targeted at business environments where a fax machine is a primary requirement in a hard copy device.

Supplies for the J3600 print engine are the low-capacity HP21 black and HP22 colour cartridges (high Cost of Printing!) but the device accepts the HP54 high-capacity black cartridge in recognition of its fax-based design, which will help to reduce Cost of Printing when used.

M1319f MFPHewlett-Packard
M1319f MFP

LaserJet M1319f MFP

Also from the fax-based stable, the LaserJet M1319f MFP is a sheet-feed, four-function mono laser device built on a 19ppm (US Letter size) print engine.

Hewlett-Packard claims that rapid copying is possible on the M1319 due partly to its use of instant-on fuser technology in the print engine but also as a result of LED technology for scanner illumination, eliminating that interminable wait for the scan bulb to warm-up!

With a built-in telephone handset, the M1319f MFP is designed to be the communications hub in a busy administrative office.

LaserJet M1522 MFP

Limited information at this stage – the LaserJet M1522n MFP will be available in three-function and four-function versions.

Printing at 24ppm in US Letter and 23ppm in A4, the M1522n is a high-specification network-ready device offering PCL5 and PCL6 drivers, together with PS3 emulation, 250-sheet paper feed and 50-sheet ADF.

CP151x seriesHewlett-Packard
CLJ CP151x series

Colour LaserJet CP1515n, CP1518ni and CM1312 MFP

No detailed information yet – Colour LaserJet MFPs featuring a new formulation of Hewlett-Packard’s ColorSphere chemical toner that is claimed to offer a wider colour gamut, higher gloss finish and improved photo resolution.

Colour LaserJet CP1215

Limited information at this stage – priced at $299, the CP1215 is a small footprint colour laser printer offering 12ppm mono and 8ppm colour print speeds.

Representing a wide range of new hardware, Hewlett-Packard is increasingly targeting the small business market as being a major growth area for the company. Between them, these products provide for just about any small business requirement: whether mono or colour; whether print and copy alone or print, copy, scan and fax.

As part of Hewlett-Packard’s focus on small business, some of these printers will be the first to ship with a range of small business marketing resources and business tools – to be reviewed in next week’s TCPglobal – . In addition, Hewlett-Packard is launching several new supplies value packs, designed to help small businesses bring their graphic creation and marketing materials in-house – all to be reviewed next week.