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Archive for the ‘Special Offers’ Category

“Best value” printer? When is this true?

Thursday, December 6th, 2012 - Posted in Comparisons, Pricing, Printer Market, Special Offers, Total Cost of Printing | No Comments »

Issue #1210 – I’ve just received a marketing email from an online retailer that includes an element boasting ‘Best Value Printer’. This sort of claim is guaranteed to catch my eye and just has to be looked at more closely, doesn’t it? But what does the claim actually mean? What do marketing emails ultimately say about the company that produces them?

Aggressive but humorous marketing of low cost commercial printing

Thursday, May 5th, 2011 - Posted in Pricing, Special Offers, Total Cost of Printing | No Comments »

Issue #1111 – As companies fight to gain business in a tough environment, one commercial printing company is taking an aggressive stance in its targeting of new customers, deliberately hoping to discredit its competition as committing price-crime.

A couple of incredible offers – and more – Lexmark and Xerox!

Friday, February 11th, 2011 - Posted in Hardware, New Products, Pricing, Printer Market, Reliability, Special Offers, Strategy, Supplies, Third party supplies, Total Cost of Printing | No Comments »

Issue #1104 – When two new products are placed under offers that reduce their price by as much as 66%, one has to sit up and take notice. Lexmark’s brand new Genesis S815 inkjet AiO and Xerox’s re-branded ColorQube 8570 (formerly Phaser) solid ink desktop printer are both being offered in the UK with £200 cash back! Note: Lexmark is offering cash back of up to £2,000 on some models.

Lexmark declares improved fortunes – but embarks on massive give-aways on business inkjet

Sunday, November 28th, 2010 - Posted in Comparisons, Financials, News, Pricing, Printer Market, Special Offers, Strategy, Total Cost of Printing | No Comments »

Issue #1013 – As Lexmark claims to have outperformed the market over the course of 2009 and 2010, we see some of the most significant giveaways ever seen and a market position that is, nonetheless, on the edge and inferior to other major manufacturers.

Massive numbers of offers on printers as manufacturers battle against the economic downturn

Friday, September 18th, 2009 - Posted in News, Special Offers | No Comments »

Issue 0925/2 – You know how you receive lots of emails containing special offers for this and that? Just received is a mail containing 18 offers! This isn’t what is extraordinary though – 12 of the offers (two-thirds, 67%) involve printers and no less than eight printer manufacturers are represented. These are Brother, Canon, Dell, Epson, Hewlett-Packard, Konica Minolta, Oki, Xerox. — END —

Free Samsung projector with Samsung printer purchases – great opportunity for small businesses

Tuesday, September 1st, 2009 - Posted in Hardware, Special Offers, Total Cost of Printing, Total Print Management | No Comments »

Issue #0923/1 – As we enter the ‘new year’, post summer holidays, businesses are still able to take advantage of a great opportunity to acquire a projector free of charge. Projectors are being used by Samsung as an incentive to buy Samsung printers and MFPs – not for much longer though – offer ends in the last week of September.

Not even a major purchase price rise stops Ricoh SP C232SF being most economical 20ppm A4 colour MFP

Saturday, July 11th, 2009 - Posted in Comparisons, Pricing, Printer Market, Special Offers, Total Cost of Printing | No Comments »

Issue #0920/2 – A massive 47% price increase on the Ricoh SP C232SF, as units bought (by the supplier used as the price source in last week’s article) under a special purchase came to an end, demonstrates more clearly than ever before that the purchase price is almost entirely irrelevant to the long-term Total Cost of Printing of a printer, AiO or MFP.

Hewlett-Packard celebrates a quarter century of LaserJet

Wednesday, April 1st, 2009 - Posted in News, Print Technology, Printer Market, Special Offers, Total Cost of Printing | No Comments »

Issue #0910/2 – Twenty five years seems to have passed rather too rapidly for my liking but, having worked alongside the IT/printer industry since the days of Hewlett-Packard’s LaserJet II and the first Apple LaserWriter, it amazes me that newly announced laser printers are still able to cause excitement – but, from time to time, they certainly do. While the technology and the market have both come a long way, Hewlett-Packard’s celebrations of a quarter century of LaserJet production seem to be very low-key, especially considering how many Hewlett-Packard laser printers must still be in use and the implications that has on companies offering a Managed Print Service (MPS).

Benefit from wide-ranging cashback and trade-in offers by Hewlett-Packard

Monday, March 30th, 2009 - Posted in Pricing, Special Offers, Strategy, Total Cost of Printing | No Comments »

Issue #0910/1 – As follow-up to the TCPglobal article , printer users are able to take advantage of a wide range of special offers from Hewlett-Packard around the world, notably in the US where cashback rebates as high as $1,000 are available on laser printers. The breadth and scale of the offers further underline the desperation of printer manufacturers to keep product moving, prevent a build-up of inventory and ensure that the effect of the current financial downturn on revenue and market share is minimised.

Printer manufacturers are keen to encourage printer sales by any means necessary and – is Lexmark breaking the law in the process?

Monday, March 9th, 2009 - Posted in News, Special Offers, Strategy, Total Cost of Printing | No Comments »

Issue #0908/1 – Over the past few weeks the desperation of printer manufacturers to keep volumes of new printers flowing has become increasing clear. Almost every day, new emails arrive from resellers containing details of discounts and special offers on a variety of models. Manufacturers are also offering a range of benefits directly, almost all of which are currently scheduled to expire at the end of March.