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Archive for April, 2013

Has Xerox hit on a scheme that might effectively cap consumables prices in the channel as well as drive customers towards original supplies?

Tuesday, April 23rd, 2013 - Posted in Pricing, Printer Market, Strategy, Supplies, Third party supplies, Total Cost of Printing | No Comments »

Issue #1303 – Describing it as a ‘fun’ way to buy printer supplies, Xerox launched a new loyalty program a couple of weeks ago that seems to include a number of potential implications at the same time as seeking to encourage customers to buy original supplies and protecting against counterfeits. For instance, ‘Will large companies allow employees to participate?’, ‘could the program have the effect of actually capping prices in the channel?’