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Archive for December, 2012

“Best value” printer? When is this true?

Thursday, December 6th, 2012 - Posted in Comparisons, Pricing, Printer Market, Special Offers, Total Cost of Printing | No Comments »

Issue #1210 – I’ve just received a marketing email from an online retailer that includes an element boasting ‘Best Value Printer’. This sort of claim is guaranteed to catch my eye and just has to be looked at more closely, doesn’t it? But what does the claim actually mean? What do marketing emails ultimately say about the company that produces them?